Read this if you want to know what choicetide.com does with data. Choicetide publishes Choicetide, and this page covers collection, use, sharing, and your options.

Cookie Use

• How cookies are used here, and how to turn them off, is set out in the Cookie Policy.

• Where advertising is served, third-party vendors including Google may use cookies to serve ads based on your prior visits to this and other websites. Google’s use of advertising cookies enables it and its partners to serve ads to you based on your visit to this site and/or other sites on the internet. You may opt out of personalised advertising by visiting Google Ads Settings, or opt out of a third-party vendor’s use of cookies for personalised advertising at www.aboutads.info.

Categories of Data

• Information reaches us in two ways. Automatically, through server logs and any analytics tool in use — IP address, device, browser, referrer, and which of our guides, comparisons and reference pages were opened. Directly, through anything you fill in: a newsletter box, a comment form, or an email.
• There is one niche-specific commitment behind this policy — we ask readers not to send us sensitive personal details, and we delete rather than retain anything of that kind that reaches us unprompted.

Under-Age Visitors

The content and the site are for adults. Children under 13, or under 16 depending on jurisdiction, are not the intended audience, and we do not knowingly collect data from them. Discovering that we had would prompt deletion.

Email We Send

The newsletter is confirmed opt-in: you enter an address, we email to check it was really you, and only then are you added. Every message we send carries a one-click unsubscribe and our postal address. Leaving is immediate and permanent.

Shared With

We rely on third parties for infrastructure and measurement: a host, a content-delivery layer, potentially an analytics provider, an email service for the newsletter, and advertising partners where advertising is served. Some are processors acting on our instruction; some, particularly advertising and analytics vendors, act as independent controllers under their own terms.

Grounds for Use

It is used to run the site, to improve what we publish by seeing which pages are read, to honour newsletter subscriptions, and to serve advertising where that is in place.

Your Choices

Subject to your location, you may request access to your data, its correction or deletion, a portable copy, or restriction of its use, and you may opt out of sale or sharing for advertising. These entitlements flow from the UK/EU GDPR and from US state law including the CCPA/CPRA. Global Privacy Control signals are respected automatically. See our State Privacy Notice and Do Not Sell or Share.

How Long We Keep It

Storage is time-limited and purpose-limited. Subscriber and comment data goes when you withdraw it; analytics data expires on schedule. The site is served over HTTPS, access to what we hold is restricted, and safeguards are kept proportionate to the data involved. No safeguard is perfect.

Contact

If any of this needs clarifying, or you want to make a request, email hello@choicetide.com.

This version — August 21, 2026